Editorial Policy & Guidelines

Our Commitment to Quality Content

At Nusa Beauty, we are dedicated to providing comprehensive and insightful content covering evergreen topics related to beauty, skincare, and haircare. Our work encompasses a variety of areas, including the latest news and trends, product reviews, and updates to existing content to ensure it remains relevant in light of the latest scientific research. We adhere to a set of publishing principles that guide our approach to content creation:

1. Disregard for Marketing Claims

When creating content, we remain impartial to marketing claims made by advertisers. Regardless of the source or references provided, we prioritize diligent evaluation of ingredients and formulation over promotional assertions. We refrain from endorsing products based solely on advertised benefits, brand popularity, or labels such as “natural” or “organic.” Our focus is on scientifically proven ingredients and their effectiveness.

2. Reliability of Information

Nusa Beauty serves as a trusted source of high-quality information vetted by dermatologists, cosmeticians, and makeup artists. Our content undergoes thorough review to ensure accuracy and alignment with the latest scientific advancements. We prioritize safety and accuracy in all our recommendations, recognizing the responsibility inherent in providing skincare and beauty advice.

3. Reader-Centric Approach

Every article on Nusa Beauty is crafted with the primary goal of assisting our readers. We prioritize transparency and honesty, presenting balanced perspectives that include potential drawbacks alongside benefits. Our commitment to serving our audience’s best interests drives our content creation process.

4. Embrace Diversity and Inclusion

We value diversity and inclusivity, treating all individuals with respect regardless of their background or characteristics. Our content is designed to resonate with a diverse audience, reflecting our commitment to fostering an inclusive community.

5. Author Expertise and Vetting Process

Our team consists of writers carefully selected for their professional experience, writing skills, and expertise in beauty and skincare. We prioritize accuracy and credibility in all content published on Nusa Beauty, ensuring that our writers are well-trained and knowledgeable in their respective fields.

6. Product Review Process

We strive to empower our readers to make informed decisions when selecting beauty, skincare, or haircare products. Our product review process is comprehensive and meticulous, focusing on factors such as customer reviews, ingredient analysis, and alignment with reader concerns and goals. We maintain strict adherence to the following criteria:

  • Customer Review Profile: We consider customer feedback to gain insights into product performance, effectiveness, and suitability for various skin types and concerns.
  • Six Ingredients Rule: By examining the first ten ingredients in a product’s formulation, we assess its efficacy and prioritize active ingredients proven to address specific skincare concerns.
  • Reader’s Skin Profile: Recognizing that skincare is not one-size-fits-all, we consider individual skin profiles and concerns when recommending products.
  • Reader’s Concerns and Goals: We ensure that recommended products align with readers’ specific skincare goals, focusing on addressing common concerns such as wrinkles, dark spots, or acne with scientifically proven ingredients.